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Shoppers who access and use impostor websites could have their identity stolen, their financial information compromised, and even lose money to scammers.

When a TLS certificate expires, user data is at risk of exposure, and you’re more vulnerable to scammers who may use your business identity to steal from customers.

They do this by verifying the identity of your website and encrypting sensitive information. The certificate does more than keep your website free of warning messages, it also helps ward off some of the biggest digital threats – hackers and impostors. An expired TLS certificate puts your customers at risk for fraud and identity theft. Customers won’t risk losing money or having their identity stolen to use your website, so this warning is enough to drive potential customers away from your website for good. Without it, website visitors are greeted not with a perfectly curated homepage, but with a warning message advising users they could be susceptible to phishing. A valid TLS/SSL certificate tells internet browsers your website meets standard security protocols. Internet browsers identify your website as a security threat. To convert website visitors into paying customers, you need to show customers your website is secure from hackers.Ī valid Transport Layer Security (TLS) (formerly Security Socket Layer, or SSL) certificate is the easiest way to do that, and it’s one of the components Better Business Bureau® consistently recommends consumers look for.Ĭonsider the following reasons an unsecured website is bad for business: Online purchase scams and frequent data leaks put consumers’ financial security and privacy at risk. The risks of doing business online have never been greater for businesses and their customers.

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